Continued from AllpromDresses NetworkNo matter what, Natural Cures They Don't Want You To Know has been a best-seller. It has been so on Amazon.com, BarnesandNoble.com, Borders and various booksellers in brick and mortar or click and mortar. The Natural Cures phenomenon with infomercial master Kevin Trudeau has taken the publishing industry, pharmaceuticals and various government agencies by surprise. Kevin has found a way to benefit from the high healthcare costs many people in this country can't afford. So they will go anywhere (Canada, Mexico or even India) to get a semblance of good health care. Despite the problems he finds on his way to success and his teams of lawyers to defend him in each case, Kevin somehow connects with the deprived, the sick and the suffering. If anything, he offers hope. If you were suffering and saw one of his late informercial or saw one of his appearances on TV and newsmagazines, you'd believe him in a heartbeat. That's the situation many buyers of the book find themselves in.
Some express anger for being duped into buying Natural Cures. And they are ready to get their money back or do something about it. They write about their deception and the ruse implied in the book. They bulk at the invitation to go to www.naturalcures.com to get a subscription for $10.00. After paying $39.95, some of them have had enough and become wise.
Who are "They?"
"They" refers to those who don't want you to know about the cures that the author claims in the book. They represent the people who want to keep you away from the cures for AIDS, common cold, cancer, heart disease, and others. According to the public fight Kevin has been engaged in, "they" would be the government, pharmaceutical companies, USDA, FDA and FTC. The key points to Kevin's litany of infomercials, articles and Internet postings are that he has something he just can't reveal because these groups prevent him from doing so. This is a mystery. It has suspense. Who would not want to be privvy of some secrets? No wonder that fellow blogger PostSecret is making headlines left and right! People want a good secret. People want to hear other confessions.
What and Who is Kevin Trudeau?
Kevin is an informercial master, the type of guy who can pitch anything. According to various reports and Matt Lauer this morning, Kevin had some run-ins with the authoritities for credit card fraud. He has some skeletons in his closets. He is not a medical doctor. He is not even a researcher. He is only a writer who has struck gold. No scientific proof is needed in his case. Placebo effects are sufficient for him. In most cases in the book, anecdotal or common sense is what he preaches.
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